'Has the media broadened its reach only to narrow its focus’?

It is true that the media broadened its reach and now its focus is very narrow. This is today’s media. Before fifteen years there was only very few channels in India, that we could count in fingers. After globalization there is a boon in the media industry. Today we can see a selection of media. Like the slogan of BBC (Putting news first) Indian media are in tough competition for putting their news first. For that they are ready to go the extreme level. Sting journalism is the baby of today’s media. But here a question would arise. The question of credibility. All the media corporates should give the reply to this. Public is not fools. If they are fools, all the medias are machines that working for fools. So we can estimate the deeds of current media.

People are very familiar with ‘breaking news’ of the current media. Also in print media we can see the big charts, figures without any source. How can we believe that these figures and calculations are true without any source? Day by day media is changing its path. They are focusing to very narrow and silly subjects. When we watch the ‘main head lines, breaking news and front page news’ we can understand that the real focus of media. Today there is no value for the ethics in journalism. We can see the fabricated stories, sting operations etc..

‘Is good journalism is a bad business’ recently there was a hot debate about this topic. It was about the current media. Yes good journalism is a bad news. Nowadays we call all the medias are ‘industries, corporates etc.. What happened to our media? Why are they giving more concentration to page3 news? Why are our media personalities running after celebrities? Is today’s journalism has any moral values? The media has to promote their contribution to the country for a complete development. Media is for the people. The future of our country is in the hands of the Indian media. Media is the watchdog of our country. So media should never deviate from its obligation and ethics. Media has a prominent role in nation building process. Today we can see the exact proportion of advertisements and news in print media and in electronic media. It is too much. Media should concentrate on their duties and the purpose. They should have a good intention, ideology and moral values.

What is a good journalism? How to media should focus on issues? It is the high time to think about this subject. In India media enjoying a good freedom. People giving too much attention and respect to media. It is good that the action of media should be quick. But today we can see for catching the attention of the public our medias are fabricating stories and news. Media should not be biased. They should focus on the problems of the public than sensationalizing the subjects. People want good news. They are fed- up with Page3 news. There are only a few channels and newspapers that still giving good attention to the real news. They are not corporates and also they are keeping moral values and ethics. Media should be transparent. Today some of our newspapers and channels are monopoly of some big fishes.

Nowadays majority of medias are crossing the limits and interfering people’s private life. Media should raise its voice against corruption, terrorism and unscrupulous politics. Media can change the present pathetic situation of our society. Media should act according to the pubic interest. In early days media influenced us in a positive way. Today we can see the impinging of media into personal life. People are expecting something different from media. They want to imbibe good things from the media. Media should keep their moral code. Otherwise the readers and the casters will lose their faith in the media.

This situation will change only through the aspiring journalists. These budding journalists try to cultivate the moral value of good journalism. What the public really need from the media? Media is as powerful as democracy. Without a powerful media, a nation cannot become developed. Media is for the people.