Tuesday 27 January 2009

Flickering liquor

Do you know when was first liquor produced? But I know that you don’t know the answer; because it is still unknown. For any piece of information we should start scavenging from Neolithic period. But that is history, today the situation is different, like an old saying “When the liquor was gone the fun was gone.” But it doesn’t mean that you get drunk and become wild and vile. You should hold your drinks.

Now I will tell you good news, it’s not because alcohol beverages is my domain. India is the largest alcohol consuming country in the world. Don’t be shocked!!! Chill … whether the market is bullish or sluggish, alcohol industry is booming. At this moment I just want to remember few words of W.C. Fields, “There are only two real ways to get ahead today – sell liquor or drink it.” Quite interesting right? I think he said this about his fellow performers.

I first tasted liquor when I was studying third standard. My first sip… nobody has given me that, it happened like that. My loving grandpa was about to have his royal drink and he told me that “Richy this is a medicine for me, you don’t drink this coz you will get disease.” Poor my grandpa he doesn’t know that actually I don’t want to go to school the very next day, I was thinking some other plans; now grandpa only gave me a new idea. When he went outside I had a sip of that “medicine” still I don’t know what was my feeling. Next day I went to school also, nothing happened to me. After that I don’t know when I started tasting variety brands, tequila, martini, cognac, champagne. Even if I know, do you think that I will say; this post will be clearly scrutinized by my loving sister and brother other than my friends; I want to be alive for few more years.

The alcoholic beverages industry is very strong. We are going to witness some crucial changes like, entry of global player into the country, availability of superior brands and others. I will write about various types of liquors in the world, not this time. I would like to say one thing, drink responsibly.